Ridenroad was a digital platform designed by and for motorcycle enthusiasts. A place to connect with people who share your same tastes and interests, in a network that will becomethe meeting point for all those who enjoy riding.
Hotels, restaurants, gas stations, points of interest, black spots on the road, etc…everything you could need on route and a place where to discover new and exclusive motorcycle routes and design your own motorcycle getaways.
Scope
- Business Development
- Marketing & Social Media
- Copy
Status
- Finished
Project Outcome
As a co-founder and marketing manager of a startup like RidenRoad sometimes you have to be a bit of like a «one-man band,» from writing social media copies to trying to secure funding and partnerships with other companies. All of that and more happened during the years I was involved in launching this startup.
Sometimes I like to say that it was like an accelerated master in many
As a company, we achieved milestones such as being accelerated by Business Booster in Valencia and the accelerator of the European University; reach partnerships with companies like Mutua Madrileña, BMW Motorrad, Rusticae as well as being funded by the venture capital fund Sinensis Capital.
But like everything in life, this story came to an end motivated by the lack of understanding from potential investors in the market we operated in, which resulted in a lack of funding and led us to closure. A pity for a very nice project from which we could learn a lot.
