Pelotón is a group of semi-professional and amateur sporty friends addicted to endurance sports and adrenaline rushes. Not a team neither a club but a bunch of active lads who want to have a good time.
Skiing, cycling, mountain trail running, triathlon, open water swimming, rock climbing, mountaineering… there is no activity they can’t handle and they love to live them together, as a Pelotón
Scope
- Branding
Status
- On-going
Project Outcome
Branding
In sports terms, a Pelotón is the main group of athletes that make up a competition. In this case, the Pelotón boys and girls act as such, training and competing together, trying to push themselves to the limit, but always acting as a group
The visual identity of Pelotón matches this group idea, translated in the group’s own name, with a universal symbol such as the compass direction sign. This one, textured with contour lines, conveys the idea of movement across different terrains and through various means, whether on foot walking or running; on a bicycle, swimming, or gliding on skis.
